February 2012
12 posts
Bored.
On service thinking.
In a product-dominant world, value is exchanged in transactions between buyers and sellers. But in a service-dominant world, value is co-created by companies and customers working together. This kind of exchange requires a relationship, and the product is only an intermediate step in the value-creation process.
Source
www.rgaofficecupid.com = hilarious. #lmao
